Opportunity is Like a Cupcake…

…or is it?  UC Berkeley College Republicans think so.  Their “Increase Diversity Bake Sale” charged customers different prices based on race and gender in order to demonstrate opposition to California legislation SB 185, which would allow public universities in California to consider race and gender in university admissions policy.

Goodies were priced at $2 for Caucasian students, $1.5 for Asian and Asian Americans, $1 for Latinos,  $0.75 for African American students, and $0.25 for Native Americans. Women got a $0.25 discount.  “The pricing structure is meant to be discriminatory,” said Shawn Lewis, the group’s president.

Accordingly, Native American women qualified to pay nothing for the cookies which inspired some enterprising  individuals to don feather headdresses in order to get free cookies.

Satire? Oops! I thought we were going for irony!

If demonstrators meant to highlight opportunity gaps by race and gender wouldn’t they’d have used a more accurate pricing strategy? Regardless of whether the metaphor is a fair one (bake sale = opportunity via college education), the question remains: “Is legislating affirmative action an effective strategy for increasing access to opportunity?”

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